Webmasters can now link their AdWords account with Webmaster Tools account to receive a combined paid and organic report. In an announcement made yesterday by Google, the new paid & organic report will allow webmasters to see and compare their performance for a query, if they either have an ad, an organic listing, or both appearing on search engine result pages.
Ads Clicks is the number of times someone has clicked your ad, when it appeared for a particular query.
Ads Impressions is the number of times the ad has appeared on search engine results page or website on Google Network.
Ad CTR is how often people who see your ad, click it. It can be used to find out the performance of your ads and keywords.
Ad Avg. CPC is the average amount you pay when someone clicks on the ad. This is calculated by adding the cost of all the clicks and dividing it with the number of clicks.
Ad Avg Position helps in explaining where does your ad ranks in an average on the search results page.
Organic Clicks is the number of times somebody has clicked the website's listing appearing in the unpaid results for particular query.
Organic Queries is a web search. The column indicates the number of searches that returned the pages from the website in a given time period.
Organic Clicks/Query is the total clicks you have received in organic search listings divided by total searches returned to the page from the website.
Organic Listings/Query column indicates the average of number of times a page was listed for each query.
Organic Avg Position helps in explaining where your listings are ranking in comparison to other listings.
Combined Ads and Organic Section
Ads and Organic Clicks column represents the number of times a visitor has clicked one if your organic search listings or ads.
Ads and Organic Queries column indicates the total searches that returned pages from your website in an organic search or pushed one of your ads.
Ads and Organic Clicks/Query is the number of clicks that you have received in ads or organic listings. It is the division of the total queries that returned a page from your website or triggered your ad.Google Teamed-up AdWords & Webmaster Tools with Paid & Organic Reporting!,