Aug 12, 2014 113 reads by Ritu Sharma

The news is out that Google is testing "Listen Now" music ads feature that gives searchers an option to listen to the tracks instantly via Google Play, Spotify, Rhapsody, and Apple Beats Music. The Wall Street Journal broke the news and it has been confirmed by a Google representative.

Google Testing “Listen Now” Ads for Music Searches in Knowledge Graph

The ads appear within Google knowledge graph, when search is performed on desktop as well as mobile devices. The display ads will be grouped together under a "Listen Now" label and will also promote digital music services providers.

As told by the representative, Google started testing the ads earlier this year. While similar ads were already available to music services, labelling, display, and grouping are the new additions. Google is also working on "Watch Now" ads, which appear in Google Search for TV shows and movies.

Google's Spokesperson said, "We're happy to help users quickly find legitimate sources for their favorite movies, music, and more via Google search. As always, the ads are ranked according to a variety of factors, including: bid, relevance, and click-through rate."

All the clicks will be paid for by the digital music service providers advertised below the "Listen Now" label.

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Ritu Sharma
Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.
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