May 24, 2012 114 reads by Navneet Kaushal

There is a significant change in the way Google is displaying PPC ads in search results. It seems presently the search engine giant is testing the "Ads Related to" notation for segments and categories of search queries. This was first highlighted by Dream Systems Media who found out how Google was again testing these types of ads in the search results:

Designer women's clothing

As is seen in the example above, a search for “designer women's clothing” shows the notation: "Ads related to designer women's clothing" right above the PPC ads. Earlier, it was simply "Ads" or "Sponsored links" that were used to segregate ads from organic search. But now, the notation has the actual search term that too in bold. This is how the search results for “social media marketing” look like:

Social media marketing

Google has done similar tests earlier too, when the notation above PPC ads was "Related to”. Have you seen any difference in your click-through rates with these types of ads? Do share your experiences.

Google Tests Displaying PPC Ads below "Ads Related to" Notation!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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