Google Tests Newspaper Advertising Opportunities

Nov 21, 2006 | 1,504 views | by Navneet Kaushal
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Google has launched a major advertising campaign by partnering with newspapers for advertisement. It all began with a small scale test that involved Chicago Tribune, the New York Times, the Washington Post and many other newspapers.

This small scale test will be followed by a bigger one that would involve as 50 newspapers and 100 advertisers. Google will forego the commission in the test period. Advertisers will have a choice of papers and specific sections in it. Newspapers, on the other hand, can set the prices and accept or reject advertisements depending on availability of space and overall compatibility.

As Google spokesman Michael Mayzel explained "This test is not an auction and we are not buying and reselling ad space."

4.thumbnail Google Tests Newspaper Advertising Opportunities

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google Tests Newspaper Advertising Opportunities
4.thumbnail Google Tests Newspaper Advertising Opportunities