May 23, 2007 113 reads by Navneet Kaushal

BBC News reports Google will ban advertisements for essay writing services, from its advertising forum. The ban occurred following numerous complaints from University authorities whose students submitted copied reports and essays.

Professor Drummond Bone, president of Universities UK commented on the news saying, "Making life harder for these cynical web 'essay mills' is a step in the right direction. We welcome this move. Essay writing sites claim that students pay hundreds of pounds for model answers – but do not then submit these as their own work. We all know this claim is absurd."

The news has angered legal Writing companies whose business with Google ends starting next month.'s, Managing director Matthew Wilson says, "this will punish the legitimate, transparent companies, which sell essays, but which warn students that they must not be used dishonestly."

Writing services begin at £70 and have helped students who really needed guidance and aid with writing their term and essay papers. Besides, it also served the interests of Overseas students whose countries do not have English as even the second language. Thwarting thoughts of plagiarism, Wilson also said, "the firm makes clear that essays should not be passed off as being written by the student. "

Loren Baker of Search Engine Journal says, "It’s amazing to me that companies like Google have no problem banning paid ads, but targeting an industry in organic search is much more difficult and controversial."

Barring adverts for "academic paper-writing services and the sale of pre-written essays, theses, and dissertations", their list of "unacceptable content" including advertisements for sites selling for drugs, tobacco, weapons, prostitution, fictitious documents and "miracle cures". A hasty decision made by Google on the insistence of University Authorities, after all the writing companies are legitimate and rightfully deserve a place in Google's ad forum.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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