Feb 8, 2007 113 reads by Navneet Kaushal

BusinessWeek has reported that Google has found an alternative to ads for their revenue earnings: subscription fees. The first service to be offered is Google Applications. These services are essentially web versions of Microsoft's e-mail, calendars, word documents and spreadsheets. Also included are a chat service and a web page builder.

And who are standing at the front of the que to use these services? A couple of them are Pixar Animation Studios Inc. and Walt Disney Co. Now, aren't these big companies supposed to be frantic about the security of their documents and isn't web an unsafe place to store sensitive material? At least, that is what we thought. According to the news report, Greg Brandeau of Pixar says that:

it's difficult to manage the software because Pixar uses a variety of computers and 'We're dying to use something like this.'

Ideally, that should ring alarm bells in the Microsoft Camp. Microsoft has thousands of dedicated Microsoft Office users who would never replace it with anything else. Google also realises that habit and sense of security are difficult barriers to penetrate. That is why Dave Girouard, vice-president in charge of Google's enterprise group says  "We're not looking to make it us vs. We're giving people choices." Not that they have a choice, at least not now. In fact, Google's own employees were difficult to persuade when it came to replacing their Outlook Express and other MS Office accessories with Google.

But how long would things remain the same? Eventually the clear division between Microsoft's security and Google's accessibility will be blurred with product improvements. In fact, according to the report Microsoft has launched Office Live which offers Web-based e-mail, calendar, and other services in packages ranging from free to $39.95 a month for a single business.

In fact, as this blog is being posted Andy Beal, who is not an eager Google convert yet, has updated that Google has added 11 new language interfaces to its docs and spreadsheets. There is another emotional review at Bruceclay. Whose side is Bruceclay on??

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
Most popular Posts
Upcoming Events
Events are coming soon, stay tuned!More