Google To Expand Print Ad Program: Trials Successful

Dec 29, 2006 | 148 views | by Navneet Kaushal
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Satisfied with initial test involving nearly 100 advertisers and 66 newspapers for the Newspaper Ad program, Google has geared up to expand the pilot program next year. Google aims at providing financial support to newspapers through its ad program that enables business enterprises to Click to Google and buy Google ad space in the newspapers.

As of now, the online giant has completed two months trial and would complete another month trial. Soon after the trial, Goolge will revise the program in co-operation with some leading newspapers including the New York Times, the Washington Post, the Tribune, Hearst and the New Heaven Register.

Washington Post reports that Google is not taking commissions on the deals for the time being. It thinks to determine its commissions on the deal very soon.

4.thumbnail Google To Expand Print Ad Program: Trials Successful

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google To Expand Print Ad Program: Trials Successful
4.thumbnail Google To Expand Print Ad Program: Trials Successful