Google will soon be launching Google AdSense for Audio to monetize radio. Early in this year many podcast engineers were contacted by Google for developing Google AdSense for Audio. It was planned for a 3Q release but was delayed. It will have contextual advertising alongside the podcasts.
Wayne Porter of Revenews.com said, “Google continues to surprise and run interesting feints and parries. MTV is already using their engine for video serving, API’s for their Google Maps… which will no doubt spring ads with a nintey day notice… and soon to tap the well of podcasts via their patents. Indeed, YouTube and video advertising are becoming wrapped into a one shocking move. As Google turns you can feel the fabric of the media tear beneath your feet”.