Google To Make Changes To AdSense's Contextual Targeting Capabilities

Aug 20, 2009 | 2,866 views | by Navneet Kaushal
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A recent post at Google AdSense Blog lets us know that Google is going to make changes to the AdSense's contextual targeting algorithms in order to make ads on a website more relevant to its webpages. 

"This week, we’ll be rolling out a series of enhancements to AdSense's contextual targeting capabilities, which will more accurately match relevant ads to webpages,” said Woojin Kim, Google AdSense Product Manager.

Publishers will not require to update their AdSense accounts or ads, as these will be taken care of automatically. With the new enhancements, Google hopes to provide users with more relevant ads, help advertisers generate much more attractive returns by finding the right users and facilitate publishers to make more money.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google To Make Changes To AdSenses Contextual Targeting Capabilities
4.thumbnail Google To Make Changes To AdSenses Contextual Targeting Capabilities