Oct 7, 2006 113 reads by Navneet Kaushal

Los Angeles Times reports Google Inc.'s top executives have asked engineers to stop launching so many new services and focus on making the existing ones work better. Currently, more than 50 products in different stages of development are available across Google's websites. "There are so many that the company has collected 35 on a site called "More Google products," which includes digital maps, instant-messaging software, programs that speed up Web surfing and even a search engine for mail-order catalogs."

Sergey Brin, co-founder is leading a companywide initiative called "Features, not products" that aims to make Google products easier to use "especially by packaging disparate sources." Brin said, "It's that I was getting lost in the sheer volume of the products that we were releasing."

According to Chief Executive Eric Schmidt, they had asked the engineering team to "run as fast as possible to solve new problems" but they inturn created another problem.

Earlier this year Google had admitted that "its internal audits discovered that the company had been spending too much time on new services to the detriment of its core search engine."

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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