Google To Purchase TV Demographic Data From Nielsen Company

Oct 24, 2007 | 2,856 views | by Navneet Kaushal
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In order to sell more television ads, Google Inc looks forward to purchase demographic data from provider, Nielsen Co, informs the Associated Press.

img Google To Purchase TV Demographic Data From Nielsen Company

"This was a missing piece of puzzle for us," said Keval Desai, Google's director of product management for TV ads. Kevin said, Google is "thrilled" with its progress so far in TV advertising but declined to provide any financial specifics.

Nielsen Chairman David Calhoun said,"The relationship with Google…is a prime example of the ways Nielsen is embracing new technologies, platforms and relationships worldwide to serve clients more completely”.

The breakdown, drawn from Nielsen's rating service, typically provides viewers' ages, gender, marital status and other personal data that help advertisers choose the audience most likely to be interested in their product or service.

New York-based Nielsen has been selling demographic data to television stations and advertisers for years.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google To Purchase TV Demographic Data From Nielsen Company
4.thumbnail Google To Purchase TV Demographic Data From Nielsen Company