Google To Rank News With General Search Results

Apr 20, 2007 | 2,474 views | by Navneet Kaushal
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Google is starting to integrate news results into standard web search results which will eventually mean the end of OneBox results. Under the OneBox scheme of search result display, news links were placed at the top of general search results in a neat cluster.

However, under the new method news results will be blended into the general search results. According to a post at Search Engine Land, Marissa Mayer, Google vice president, search products & user experience, has said that:

"This allows us to rank news according to relevance in search results rather than at top of the page,"

She also explained that news will now be ranked according to deeper relevancy than just keyword triggers. News links to different sources will be clustered together and thumbnail images will be displayed next to the links.

Search Engine Journal reports that Yahoo! did away with the news shortcuts months back.   

4.thumbnail Google To Rank News With General Search Results

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google To Rank News With General Search Results
4.thumbnail Google To Rank News With General Search Results