Google To Run Text Based Ads In Aussie News Sites

Aug 28, 2007 | 2,685 views | by Navneet Kaushal
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Australian IT informs that "SEARCH engine Google will run text-based advertising on the websites of The Daily Telegraph, The Herald Sun and The Australian, among others, after striking a deal to add News Digital Media to its content network."

australian news2 Google To Run Text Based Ads In Aussie News Sites

This deal is expected to generate millions of dollars from PPC revenues to both parties. This also means that Google now replaces Yahoo! as the search query provider on NDM websites.

Richard Freudenstein the chief executive of NDM said, "We are extremely pleased to partner with such a significant global player like Google and extend long tail advertising on the NDM network." Richard Kimber, Google's regional MD said the deal would let users to search News Digital Media's own content and archives.

“Google has announced its plans to begin to compete with traditional media companies for a slice of the $10 billion media market but Mr Kimber said this deal did not include other display advertising formats or video ads.

In May, Fairfax Digital chief executive Jack Matthews indicated that his company's deal with Google could generate "millions of dollars".”

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google To Run Text Based Ads In Aussie News Sites
4.thumbnail Google To Run Text Based Ads In Aussie News Sites