Google To Show Click Fraud Stats To Advertisers

Jul 26, 2006 | 1,414 views | by Navneet Kaushal
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Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, of Google responding to concerns about click fraud in the online-ad industry. He adds, "Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them." 

4.thumbnail Google To Show Click Fraud Stats To Advertisers

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google To Show Click Fraud Stats To Advertisers
4.thumbnail Google To Show Click Fraud Stats To Advertisers