Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, of Google responding to concerns about click fraud in the online-ad industry. He adds, "Our goal is to provide that transparency so advertisers who previously may have been unnerved or concerned about these wildly exaggerated figures will be able to see now what Google is doing to protect them."
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