Jun 8, 2012 115 reads by Navneet Kaushal

Google officially rolled out the red carpet for US merchants wanting to get on board the free Trusted Stores seal program. This program was announced in October 2011 and was being tested, and has now opened its doors for US based businesses. Interested merchants can head here to sign up for the program. The program will allow the participating business to get a Trusted Store badge and clicking on it will give the customers all they want to know about the store’s shipping and customer service record. This badge will appear beside the store’s AdWords ads.

Google’ Trusted Stores Seal Program Rolls Out for US Businesses!

As Google says, “This badge is only awarded to online stores that deliver a great overall experience, so even if you haven’t shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there’s a problem with your purchase, we’re here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper.”

In other words, the US merchants will get their badges reveal the following:

  • User ratings
  • Shipping reliability
  • Customer service
  • $1000 in Consumer Purchase Protection

All these essential pieces of information help shoppers make informed decisions about purchasing from a store. Google plans to include in the badge, details like phone numbers, malware protection and transparent return policies.

The Badge Effect- More conversions and sales

Google had been testing the program with 50 online merchants and more than 10 million orders. The tests showed positive feedback from shoppers and rising sales for merchants. Google has shown the example of Wayfair, where the conversions shot up by1.4% and order size increased by 0.9%. Google wishes to inculcate trust among users about a brand with this free badge so that merchants observing the positive impact of the badge will choose to invest in AdWords more.

Google’ Trusted Stores Seal Program Rolls Out for US Businesses!

The Hiccups on the Road for Google

Given the huge benefits of the trusted store badge and also it being a free service, there is a concern Google cannot ignore. Where will the merchants find time to send their shipping information on a regular basis? Also there is the whole technicality of the badge too, which concerns Google. That is why the search engine has joined hands with major ecommerce platforms — Shopify, BigCommerce, Magento and Yahoo Stores and work on a “push button” integration.

All eyes now on the way Google will take on all merchant applications from the US and how many merchants will benefit from the program. 

Google’ Trusted Stores Seal Program Rolls Out for US Businesses!, 5.0 out of 5 based on 1 rating
Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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