Google Tweaking the SERPS again?

Aug 19, 2008 | 2,455 views | by Navneet Kaushal
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At the beginning of this month, we had reported about the Google SERP update for the month of August that had pretty much every Webmaster on the edge.

Now according to Digital Forums, either the August Google SERP update is still underway, or Google might have introduced a new algorithm altogether, as the SERP rankings are going bonkers.

Here are a few excerpts from the thread at Digital Forums:

“I have noticed (including myslef ), Websites are flying up and down the Serps.
For me it started about July 20th, two sites lost ranking for every keyword, then two weeks later came back with worse ranking.

These are not a penalty, when you have a penalty goolge will inform you via webmaster tools. Matt cutts has confirmed this. Also it's nothing to do with the Google dance, the google dance lasts no more than 10 days.”

“Google wouldn't introduce it so quickly if they were to bring a new Algo in. Think about it.”

“Definitely some major changes are taking place especially in terms of PR.”

“I hope so, it's very frustrating, one week i'm ranking 5th page 1, the next i'm page 15.”

“i have similar problem so donot know what is going on with G. have to do alot on content and link building then wait.”

“Google did about 450 algo changes in 2007. It means 1-2 changes per week. Do we have a reason to believe that there will be less changes this year? Google does not publish or promote all smaller adjustments.”

“A major algo change would cause big ranking changes for millions of sites. That hasn't happened.”

“Yeah i was a PR2 site. I added a ton more backlinks from higher ranked sites PR 4+ and my page rank is now 0 and my SERPs are down a bit..”

“I have a number of high traffic keywords that are bobbing up and down on page 1 of google. It's always been the case and always will be me thinks.. I really think Google has caught onto wordpress and directory links and the more traditional HTML site links are much more "weighty" these days.'

“Well I know its getting frustrating as I had been stable at #29 for over a month then jumped to #4 for almost 2 days now I am #118 and I havent done any changes or added new links so I am confused as to what I am to do to counter this adverse affect in google.”

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Navneet Kaushal

About the author:

Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others. Follow Navneet Kaushal on Google +.

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{ 9 comments… read them below or add one }

Scott Taylor August 19, 2008 at 11:34

Same thing has been happening to me. One day I’m on the first page and the next day I’m off the top 100. If anyone knows what’s going on please tell me! Ahhhh!
http://www.MyOrlandoAgent.com

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greeksteve August 19, 2008 at 12:37

Well if NAV wrote that last paragraph ‘we’re all doomed!’
greeksteve.

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Gary Pollock August 19, 2008 at 15:06

This is in response to “I haven’t done any changes… and went down in rank…” I would just like to say that even if you don’t do anything your competition is almost without even trying. Each day new websites come out, more and more links are exchanged,etc. Therefore, one of the best methods to maintain rank is keeping a relatively constant stream of content as well as a moderate level of diversified links. As it is very easy for Google to pickup large link influxes and although there are certain exceptions you must first learn what those are in order to keep on top.

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Daniel Lew August 19, 2008 at 17:59

I think that each day more and more other sites are being built and sometimes getting top page position if you are an expert in SEO is easy, maintaining it is the issue, there are more and more competitors getting in the way these days and you playing with bigger number of competing sites which can jump the results higher too.

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Scott Salwolke August 19, 2008 at 18:16

I agree with both of these responses. I think as SEO becomes more prevalent sites will fluctuate even more in the rankings. Sitting still with your site will be a penalty in itself.

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Demonz Web Design August 19, 2008 at 18:17

I’m not sure if this qualifies as a glitch, but it’s certainly weird.

My site is http://www.demonzmedia.com

For Sydney Web Design (~8 position)
For Web Design Sydney (~96 position)

I can appreciate that my site is probably more optimised for Sydney Web Design, but it seems pretty weird to me that there is such an enormous difference. Any thoughts?

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Jack Smith August 20, 2008 at 23:07

As far as i suggest Your Web site acts a great role in providing information to targeted visitors. I recognize or rated it as excellent.

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Navneet Kaushal Navneet Kaushal August 21, 2008 at 11:11

Greeksteve, those are not my remarks!
There is hope at the end of the tunnel :)

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avatars October 16, 2008 at 03:48

omfg so im not alon then I have had one site in particluar come and go for the past 10 months I doubt it will ever get back to where it was :( Am I best to leave the site as is or keep link building for it.

This is highly annoying especially as the extra cash from these sites comes in handy :P

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