Google Updates AdWords Express Dashboard to give a Detailed Insight on the Ad's Performance!

Mar 10, 2014 | 1,459 views | by Navneet Kaushal
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Now, even if you are not in the office, you can easily find out how many people have viewed your ad so far, just by using your mobile phone. Google announced in a post on Google+ that it has revamped the AdWords Express Dashboard to help marketers readily find information which is more important to them. Google's on-line advertising tool now shows data and charts which are not only more colorful and striking, but more productive for advertisers. The update has been made for mobile, desktop as well as tablet users.

Google has redesigned the dashboard with ad performance stats front and center. You can find your ad's performance just below the “Views” graph. The data shows how many times your ad was viewed on different platforms like computers, smart phones and tablets. Apart from this, the update also sows how many times your ad was clicked on these devices and the sources where your ad was clicked and viewed (like Google).

Calls Views and Clicks Per Ad on Different Devices Google Updates AdWords Express Dashboard to give a Detailed Insight on the Ads Performance!

Find Your Ads Performance with the new Update Google Updates AdWords Express Dashboard to give a Detailed Insight on the Ads Performance!

The recent change, allows marketers to see how users interact with their website after clicking on the ad. You can do this by connecting your AdWords Express and Google Analytics account. After linking the accounts you will see a new card on both the AdWords and Analytics account, showing how many new users visited your account as a result of the new ad, the average time spent on your website and the average number of pages viewed.

Update Showing How Users Interact with Your Website Google Updates AdWords Express Dashboard to give a Detailed Insight on the Ads Performance!

To link your Analytics and AdWords Express accounts, it is necessary that you use the same login email address for both the accounts. If you already have an Analytics account with the same login email address, Google will show the option to link your accounts on your AdWords Express dashboard. To sign up for an Analytics account, you can:

Google Updates AdWords Express Dashboard to give a Detailed Insight on the Ad's Performance!, 5.0 out of 5 based on 1 rating
1.thumbnail Google Updates AdWords Express Dashboard to give a Detailed Insight on the Ads Performance!
Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
1.thumbnail Google Updates AdWords Express Dashboard to give a Detailed Insight on the Ads Performance!
1.thumbnail Google Updates AdWords Express Dashboard to give a Detailed Insight on the Ads Performance!