Google announced today on their official blog that they are initiating a change in the future to how it ranks Doorway Pages, and are encouraging users to stop utilizing them ahead of the changes.
Basically, Doorway pages are the ones that are used to help rank a website for a specific keyword or phrase that is not heavily mentioned on the site itself. These pages are specifically created for search results and are usually not linked to anywhere on the site.
Although the technique was already considered as spam by some search engines, but Google said today that it plans to tweak the algorithm further to penalize those pages in results:
“Over time, we’ve seen sites try to maximize their “search footprint” without adding clear, unique value. These doorway campaigns manifest themselves as pages on a site, as a number of domains, or a combination thereof. To improve the quality of search results for our users, we’ll soon launch a ranking adjustment to better address these types of pages. Sites with large and well-established doorway campaigns might see a broad impact from this change.”
Google also clarified its definition of a doorway page along with adding questions to help you understand if what you’re using is a categorized as one.Google Updates Doorway Pages: Will Help To Minimize The Impact Of Webspam On Users!,