In June this year, we had informed our readers about the launch of Google Ad Planner. Google Ad Planner that is a research and media planning tool, designed specifically to bring the two main factors of Google Advertising platform, the Publishers and the Advertisers closer to each other.
Now, via the Google AdWords Agency Blog, Google has announced an update to the AdPlanner tool instilling it with new features to enhance its operational capabilities.
The new features are:
- New Metric and Data:
- Direct-add Functionality:
- In-plan Indicator:
Google has added new metrics in the AdPlanner tool for website visitation statistics, providing you with the understanding of the levl of a visitor's interest in your website. These new metrics include, average time on site, total visits, and average visits per visitor. Additionally, Google has also upgraded its content categorization algorithms and dramatically improved the category labels.
You can now directly add websites in your media plan, instead of using the research function to locate these websites.
The research tab in Google Ad Planner now indicates the sites that are already in your media plan, that helps in preventing duplication.