Nov 26, 2007 114 reads by Navneet Kaushal

In a recent report published at Google Blogoscoped, there was this news of Google's update of their help pages to include the words, "selling links," when discussing link schemes.

The older version in the help page has the following explanation "Buying links in order to improve a site’s ranking is in violation of Google’s webmaster guidelines and can negatively impact a site's ranking in search results."

Now, it has been changed to "Buying or selling links that pass PageRank is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results."

With this change, if you sell ads on your site, you need to take care of something. In "Why should I report paid links to Google?" some recommendations are given, such as:

  • Adding a rel="nofollow" attribute to the tag
  • Redirecting the links to an intermediate page that is blocked from search engines with a robots.txt file

Google considers both the quantity and quality of links count while giving rating to a page.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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