Last month we reported the advertisers uproar after the launch of New AdWords algorithm. Lot of discussions have been taking place, regarding the time taken by Google to re-evaluate the score of the landing page once a page is updated. Of course, the discussion did not end at any concrete result. Then, the question came whether the Quality Score is based on the website or the whole Google account. The resonant reply was that it is based on the keyword and not the account. Though many people think differently.
To understand what Google is actually looking for it would be best to look up the recently updated page in Google's AdWords Blog. Similar postings could be found on Google Webmaster Guidelines explaining the attributes for organic rankings.
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Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
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As the PPC world continues to evolve, I think we’ll get more and more of these sort of algorithmic “quality score” type systems put in place by the major PPC providers.
Matt