Google Updates Search Analytics Report and Adds Knowledge Graph, Local & Rich Snippets in Google Search Console

May 11, 2016 | 1,457 views | by Ritu Sharma
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Google has updated how clicks and impressions in the Search Analytics report within the Google Search Console. Google updated the Data Anomalies page, saying: “We refined our standards for calculating clicks and impressions. As a result, you may see a change in the click, impression, and CTR values in the Search Analytics report. A significant part of this change will affect website properties with associated mobile app properties. Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website.”

John Mueller on his Google+ said, “We recently made some changes in how Search Console reports & calculates clicks and impressions in Search Analytics.”

He further stated, “As a result, you may see a change in the click, impression, and CTR values shown there. For most sites, this change will be minimal. A significant part of this change will affect website properties with associated mobile app properties. Specifically, it involves accounting for clicks and impressions only to the associated application property rather than to the website. Other changes include how we count links shown in the Knowledge Panel, in various Rich Snippets, and in the local results in Search (which are now all counted as URL impressions).”

Google Updates Search Analytics Report and Adds Knowledge Graph, Local & Rich Snippets in Google Search Console, 5.0 out of 5 based on 1 rating
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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.