May 1, 2008 114 reads by Navneet Kaushal

PageRank is a value determination tool used by Google to represent the importance of a page on the web. Google calculates the rank of web page on the basis of votes cast for it. It is a common knowledge that websites link to each other. When a page is linked to another one, then it is automatically casting a vote for the other page. The more votes there are for a webpage, the more ranking will it attain.

Now Google is updating its PageRank algorithms for the parameters with which it rates a website and the changes have started to show in the rankings. However, Google has stressed in the past too, that a Google Toolbar PageRank Update will have absolutely no impact on a website's ranking in Google. In February 2008, Google had performed a similar update too.

Having said that, there is a lot of chatter and discussions going on in the forums of Webmaster World about this latest update. It seems that inspite of Google's repeated statements about the Toolbar PageRank's zero-impact on websites' rankings in Google, an update in the simplest form is also considered to be a major event. Therefore, keeping the mood alive, here are some excerpts from a thread at Webmaster World:

“looks like a PR update just took place

I see new PR for the sites.”

“After noticing today that a site just went down from PR5 to PR4, I looked at a brand new one that just went up the first week in March and it's showing PR3 on the homepage and also showing PR on interior pages.”

“Yes I am noticing a +1 on all my sites. Me wonders if it's just Google disabling the -1 thing it did a few PR updates ago.”

Our main site went from pagerank 5 to 0 after we redesigned it a few months ago. Today it's still 0 but we are still indexed with over 85,500 pages showing in google. When we search site

Another important site had a complete overhaul and went from pagerank 4 to 0 after we redesigned it and imported a new database of nearly 50,000 businesses. It's a business directory. Some of the rankings fluctuate from being #1 to #5 for a few weeks to not even being found today within the top 300. I stopped looking after 300. However, this site shows over 31,000 pages in google when we search

Another of my domains on the first domain's same ip address has a page rank of 4.

I have another domain that simply says "account not active" on the home page and it has a page rank of 3.

I'm so confused. It looks like redesigning your site can get you penalized at least with pageranks. I NEED HELP.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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