Google Upgrades Adwords with Enhanced Ad Sitelinks!

Improving on AdWords sitelinks which was introduced in 2009, Google is now introducing what they call, "Enhanced Ad sitelinks".

Sitelinks are known to increase click through rate of an advertisement by 30% on an average, when compared to those without them. After continuously experimenting in an attempt to make them even better, Google now will be incorporating text ads in the AdWords sitelinks. In other words, if ads in your account are related to your sitelinks, then they will now be shown in AdWords listing too. Here's an example to show you how things will change:

Suppose you've have already created a sitelink for a pizza restaurant, which looks like this:

Now suppose the account also includes following text ads:

Once current enhancement takes place, your ad could now look like this:

Google have further said that “To be eligible, your ad with sitelinks must show above Google search results and your account must contain active ads closely related to the sitelinks in your campaign”.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.