We are all aware that the book “The New Digital Age” authored by Eric Schmidt, executive chairman of Google, and co-authored by Jared Cohen, director of Google Ideas, will hit the stands in April. Keenly awaiting the launch of this book, we came across some excerpts from this book posted by The Wall Street Journal on their blog.
“Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance.”
The above statement makes some of Google's plan pretty clear. Google has long since been stressing on the importance of establishing your authorship status. The above excerpt from Schmidt's book makes it very clear that one can increase their ranking with Google authorship.
Schmidt's book also contains some more critical information which might leave some government agencies and Tech companies baffled.
“Some governments will consider it too risky to have thousands of anonymous, untraceable and unverified citizens — “hidden people”; they’ll want to know who is associated with each online account, and will require verification at a state level, in order to exert control over the virtual world”
“Thick skin will be a necessity for technology companies in the coming years of the digital age, because they will find themselves beset by public concerns over privacy, security and user protections…They’ll also have to hire more lawyers. Litigation will always outpace genuine legal reform, as any of the technology giants fighting perpetual legal battles over intellectual property, patents, privacy and other issues would attest”
But Schmidt statement on Twitter is an intriguing one, he says“Twitter can no more produce analysis than a monkey can type out a work of Shakespeare.” Now we are unsure, whether Schmidt is making a hit at the idea behind the product itself or he is trying to say that it is not possible to write something meaningful in under 140 characters.
Schmidt's view of the future is most fascinating. He says that the future will consist of great technology such as, “integrated clothing machines (washing, drying, folding, pressing and sorting) that keep an inventory of clean clothes and algorithmically suggest outfits based on the user’s daily schedule,” We would definitely like that! What about you?Google: Verified Profiles Will Result In Better Rankings in new Future!,