A survey conducted by Yougov found that the internet search giant Google is UK's favorite online brand. Yougov conducted this survey on behalf of global branding experts The Superbrand Organization. During the survey YouGov spoke to 1,410 consumers.
Besides achieving this remarkable feat Google has been also voted as the joint number one most reliable websites, together with the general BBC site, bbc.co.uk.
Superbrand Organization’s spokeswoman Donna Price said, "The interesting thing is the success and strategy employed by the mix of traditional brands that we have known and loved for years with other younger pure e-brands that have been developed more recently."