Google v/s Yahoo! In Japan

Dec 27, 2007 | 3,166 views | by Navneet Kaushal
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Hitherto, Japan is only a handful of search markets where Yahoo! has lead the race with 65.9% market share compared to Google who's market share stood at 27.8% till a couple of months back. But Google it seems is has made some strategic efforts to change the figures in its favor by striking a deal with Japan’s largest mobile phone operator NTT DoCoMo as has been reported at TechCrunch.

The deal is supposed to result in at least two consequences. First, Google would be the default search provider for the 48 million customers of the Japanese company. Second, the Japanese company would switch to Google Apps for providing email services to its clientale.

Will it have the impact on Google's market share or not only time will tell, but it wouldn't be surprising to see Yahoo! take up some counter measures as well in order to protect its lead in the land of the rising sun.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google v/s Yahoo! In Japan
4.thumbnail Google v/s Yahoo! In Japan