Google Warns Webmasters Against Sneaky Mobile Redirects!

Oct 30, 2015 | 1,643 views | by Ritu Sharma
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Google has warned webmasters of the actions against sneaky mobile redirects.

In April 2014 Google had cleared the air about sneaky redirects. Google Search Quality Team said: “Redirecting mobile users to improve their mobile experience (like redirecting mobile users from example.com/url1 to m.example.com/url1) is often beneficial to them. But redirecting mobile users sneakily to a different content is bad for user experience and is against Google’s webmaster guidelines.”

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“A frustrating experience: The same URL shows up in search results pages on desktop and on mobile. When a user clicks on this result on their desktop computer, the URL opens normally. However, when clicking on the same result on a smartphone, a redirect happens and an unrelated URL loads.”

While there are many cases where webmasters put the redirects knowingly, there are cases when the redirects happen without the knowledge of the webmasters.

How to detect sneaky sneaky mobile redirects on your site:

  1. Check if you are redirected while navigating your website on a smartphone.
  2. Pay attention to what your users say
  3. Monitor your site’s analytic data for users

Google advised: “Be sure to choose advertisers who are transparent on how they handle user traffic, to avoid unknowingly redirecting your own users. If you are interested in trust-building in the online advertising space, you may check out industry-wide best practices when participating in ad networks. For example, the Trustworthy Accountability Group’s (Interactive Advertising Bureau) Inventory Quality Guidelines are a good place to start. There are many ways to monetize your content with mobile solutions that provide a high quality user experience, be sure to use them.”

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Ritu from PageTraffic is a qualified Google Adwords Professional and Content Head at PageTraffic. She has been the spear head for many successful Search Marketing Campaigns and currently oversees Content Marketing operations of PageTraffic in India.