Good News For Webmasters! The Search Engine Optimization reports in Google Analytics based on Webmaster Tools data, that were promised by Google in June, are available now. These reports are a Google Webmaster Tools integration with Google Analytics, and let you see the search query data from Webmaster Tools directly in Google Analytics. And now, Google has announced that this feature is now accessible for all.
Google said that "the reports have undergone major changes, post the feedback they got during the pilot period, and now are available with several improvements. One can see them in the Traffic Sources section of Google Analytics."
This is what these reports will tell you-
- Queries: impressions, clicks, position, and CTR info for the top 1,000 daily queries
- Landing Pages: impressions, clicks, position, and CTR info for the top 1,000 daily landing pages
- Geographical Summary: impressions, clicks, and CTR by country
According to Google, “All of these Search Engine Optimization reports offer Google Analytics’ advanced filtering and visualization capabilities for deeper data analysis. With the secondary dimensions, you can view your site’s data in ways that aren’t available in Webmaster Tools.”
The thing to note here is that only those webmasters, who are both a Webmaster Tools verified site owner and a Google Analytics administrator of the website can get these reports. Try out these reports on your site, and do let us know? Are they helpful?