Google Webmaster Tools has introduced a new domain verification feature by using CNAME records. Google also added that this method will be quite suitable for users who were unable to create DNS TXT records for their domains. There is a four step verification process (for domains as well as subdomains).
The four steps as advised by Google are:
- “Add the domain example.com to your account either in Webmaster Tools or directly on the Verification Home page.
- Select the Domain Name Provider method of verification, then select your domain name provider that manages your DNS records or "Other" if your provider is not on this list.
- Based on your selection you may either see the instructions to set a CNAME record or see a link to the option Add a CNAME record. Follow the instructions to add the specified CNAME record to your domain’s DNS configuration.
- Click the Verify button.”
Google has added that they will check periodically for DNS records and on finding them, they will make the webmaster a verified owner. Webmasters have been advised to not remove the record after successful verification to maintain their verification details. Google aslo said, “If you don’t have access to your DNS configuration at your domain name provider you can continue to use any of the other verification methods, such as the HTML file, the meta tag or Google Analytics tag in order to verify that you own a site.”Google Webmaster Tools Allows Domain Verification with CNAME!,