Apr 6, 2007 113 reads by Navneet Kaushal

Google has officially announced the launch of Google Website Optimizer. Google Adwords are continually committed to enhance advertisers experience.

This is a beta application. Moreover, it is even integrated with AdWords and free to all advertisers. Google informs that in a matter of few weeks this feature would be available automatically to all the Adwords Advertisers in their account.

The press release states:
Google Website Optimizer is designed to help website owners increase conversions such as sales, sign-ups or downloads. This multivariate landing page optimization tool enables marketers to test different ideas for web page content such as different headlines, promotional copy, or images. The application provides easy-to-read reports that enable advertisers to see which variation resonated best with their site visitor. It is a self-service application that enables website owners to set-up and run multivariate landing page experiments.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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