Apr 30, 2008 116 reads by Navneet Kaushal

In a recent announcement at the World Wide Web Conference in Being, Google has come out with a splendid revelation. According to NYT, Google Research Team is currently testing a form of PageRank, which is designed specifically for images. It would be similar to what PageRank does for the web pages. This method will use a unique algorithm, that will take advantage of image-recognition softwares and fuse it with techniques for evaluating and ranking images. It is known as VisualRank

Google Working On Ranking Algorithm For Images

Even in this era of pictorial dictatorship, major search engines rank pages foremostly on their textual content and little stress is given upon the pictures. So far in the testing phase, VisualRank has produced higher quality results. Shumeet Baluja (Senior Staff Researcher, Google) said, “We wanted to incorporate all of the stuff that is happening in computer vision and put it in a Web framework.”

For the testing phase of VisualRank, Google had focused on the 2000 most popular product searches such as iPod, Xbox and Zune. It then sorted 10 images from its ranking system as well as the standard Google Image Search. After that an image relevance scoring system was created. After the test, the researchers were able to successfully extract 83 percent less irrelevant images.

In the year 2006, an IT company based in Silicon Valley known as Riya, introduced Like.com. Its services enabled an user to go ahead with his choice of color, shape or any other visual attribute. Then the user was given the list of similar products available from other online companies. The fundamental of Like.com was that instead of focusing entirely on textual content, it focused on the symmetry of shapes and sizes.

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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