Google & Yahoo Agree to Click Fraud Audits

Aug 10, 2006 | 1,578 views | by Navneet Kaushal
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Google & Yahoo! today agreed to independant click fraud audits at SES. They committed for an IAB  "independent auditing against the complete guidelines." during  the Question & Answer session of the Auditing Paid Listings and Click Fraud Issues. Donna Bogatin asked John Slade, Yahoo! Search Marketing, and Shuman Ghosemajumder, Google Trust & Safety, if their companies would commit to upholding the Interactive Advertising Bureau (IAB) “auditing and certification recommendations” under development in conjunction with the IAB Click Measurement Guideline initiative.
Both John Slade, Yahoo, and Shuman Ghosemajumder, Google, committed to accept third party independent click fraud audits. They were also asked if they would commit not only to the IAB “Click Measurement Guidelines,” but to the IAB “independent auditing against the complete guidelines“ recommendations as well. According to IAB:

" Independent auditing against the complete guidelines should provide advertisers with added security for their internet advertising investment and further solidify the increased level of accountability and transparency already established by this medium."
Other comapanies who are going to join in this Working Group include:,  LookSmart, Microsoft Corp, and others.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Google & Yahoo Agree to Click Fraud Audits
4.thumbnail Google & Yahoo Agree to Click Fraud Audits