CIO covers that Google, Microsoft and Yahoo! will be developing a code of conduct with the coalition of nongovernmental organizations with an aim to promote rights of privacy and freedom of expression. CIO states “Microsoft, Google and two other technology companies will develop a code of conduct with a coalition of nongovernmental organizations to promote freedom of expression and privacy rights, they announced Friday. The two companies along with Yahoo and Vodafone Group said the new guidelines are the result of talks with Business for Social Responsibility and the Berkman Center for Internet & Society at Harvard Law School.”
It is speculated that this step has been taken to improve the image of search engines in the eyes of the public. According to CIO, “Technology companies have come under fire for providing equipment or software that permits governments to censor information or monitor the online or offline activities of their citizens. For example, last year, Google’s approach to the China market was criticized over its creation of a censored, local version of its search engine.”
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