In April this year, Google announced it is removing search query data to keep search secure for clicks on paid search ads, which was then followed by Yahoo shortly after. Now Yandex, the Russian search engine giant, has also joined the league. Yandex announced all search query data from the referrer will be removed to protect users’ privacy.
Yandex officially announced they have now become 100% secure. The announcement, which is in Russian, according to Google translate says:
“In December last year we started an experiment to encrypt text query in the Referrer, which gradually expanded. By February, the share encrypted data has reached 30% of user requests. Time that has passed since the announcement, made it possible for webmasters to shift to other methods of estimating the user’s interests. From today, we start encrypting referrers at 100% of the flow of requests. Statistics searches for sites in your metrics and service for webmasters still available in full.”
Yandex started encrypting searches in December 2013 and by February this year encrypted searches reached up to 30% for certain websites. However, website owners can access the keyword data through Yandex.Metrika and Yandex.Webmaster. It will not be available through Google Analytics or any other non-Yandex products.