Google seems to have recently rolled out certain holiday season penalties and filters. As a result a lot of webmasters are noticing a major shake up in the SERPS that are being monitored by them. Let us look at some of the reviews:
In some of the comments, the results are devastating:
I see chaos. Major keywords look ok here. I might be seeing some site-wide penalties on some sites (not necessarily my niche though)- I thought they were retired apart from serious transgressions. – Shaddows
Say my site was www.mysitename.tld
I've lost sitelinks for searches for
mysitename
mysitename.tld
still have it for www.mysitename.tld (though I have no idea who would seach for that!)
And my best selling product page has gone from a solid #2 for the best two-word phrase (behind manufacturer site) , replaced by my own forums (two pages, one indented) on forum.mysitename.tld
And its returning two review pages from my site at #1 for the three-word phrase.
That will hurt! -Shaddows
with 2 sites I've had dropped from number one to frig knows where for the index pages I'm not wondering if its just work in progress and these index will return – both of the sites I've seen drop have been sat at number one for years both with pretty solid seo (no doggy tricks) so was surprised to see them both vanish – but other pages within the url are still ranking so it makes me think work is in hand and may/hope they will bounce back – Tigger
Recommend this story
Navneet Kaushal, CEO PageTraffic is a trusted authority in the search engine marketing industry. He is a featured author at Web Pro News, Search Newz, Promotionworld, Website Notes, DevWebPro, SEO Article and Web Help Now among many others.
Follow Navneet Kaushal on Google +.
@pagetraffic
{ 6 comments… read them below or add one }
What? So is really real and not just some random holiday scare by Google? Argh..
This was tragic google dance, many of my sites lost ranking, and some lost the rank and later returned back, its hard to predict whats going on
Scary rankings changes. I saw my site totally removed from search results with my main search term, and then in 2nd place, and then back to its normal 4th place. When in 2nd place for the main search term, other minor search terms (which bring in a lot of traffic) drop down 10-20 places. It will be interesting to see how all this finishes.
Rankings are all over the place this is kinda scary. I used to work at a SEO firm and these kinds of changes would be pretty hard to explain to clients. Makes you wonder if SEO is even a legitimate business anymore.
They finally reverted it!
Check this out: http://www.pagetrafficblog.com/google-november-serp-reverted/5506/
I found all these articles most helping especially as a small business it keeps you up todate with what is going.
http://www.chocolatedownunder.com.au is selling worldwide and we are in a very competitive business and need to know everything that is going on.