Google's Advice: Use Meta description Tag

Nov 28, 2006 | 148 views | by Navneet Kaushal
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Whether Google uses meta keywords tag or not, has always been a confusion. However, Google's Vanessa Fox recommends using meta description tag for each page.

Vanessa in response to indexing issue at Google Groups wrote:

"Looking at your site in the search results, it appears that your pages would be well served by meta description tags. For most queries, the generated snippet is based on where the query terms are found on the page, and in those cases, your
results are fine. But for some more generic queries, where a logical snippet isn't found in the text, the generated snippet seems to be coming from the first bits of text from the page — in this case, boilerplate navigation that is the same for every page."

According to Vanessa, a meta description tag for each page facilitates Google to determine the uniqueness of the page. Otherwise, Google uses first few words appearing at the top of the page.

4.thumbnail Googles Advice: Use Meta description Tag

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Advice: Use Meta description Tag
4.thumbnail Googles Advice: Use Meta description Tag