Google's Algorithm Refresh for Improving the 'Diversity' of Search Results!

Speculations were on about a new Google update having been rolled out in the past week and now it has been confirmed by the search engine giant. In a Tweet Google’s Head of Anti-Spam team- Matt Cutts said that there has been an algorithm rolled out which will better the ‘diversity’ of search results regarding the various domains returned.

Now this update will obviously draw attention to the discussions happening of late about same domain pages dominating the search results- where the listings for a search term are from the same website. PageTraffic Buzz also wrote about it.

Do you think the latest algo roll out is to correct this occurrence? We are keeping an eye out for any updates on the same. Do share any info you have on this.

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, one of the oldest SEO Company with offices in Chicago, New Delhi and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.