During the popular SXSW conference, Matt Cutts, Head of Google Search Spam made some serious announcements which will keep the search and social world busy and engaged for a long while. His first set of announcements were about the upcoming updates in Google's Penguin algorithms, Google's Panda algorithms as well as the new link network targets. His other announcement regarding merchant quality was completely unexpected. Matt Cutt's announced the future launch of a new algorithm that will target bad merchants by lowering their ranking in Google.
Matt said, “We have a potential launch later this year, maybe a little bit sooner, looking at the quality of merchants and whether we can do a better job on that, because we don't want low quality experience merchants to be ranking in the search results.”
This is direct warning to merchants, who offer low levels of service, to be ready to face a possible downgrade in rankings. A dip in rankings will affect sales, traffic and profitability of the online merchants.
In the last quarter of 2010, Google took action against sleazy merchants who offered very poor levels of user experience. That was the first and last time merchants were targeted. And during this last merchant targeting very few merchants were actually affected. The number of online merchants is increasing every day. There are both good as well as bad merchants out there. This particular algorithm targeting bad merchants will be definite plus for Google users.
The Google Merchant Quality Algorithm is expected to be released after the second quarter is over this year. Stay put, we will definitely be back with greater insights about this new future update.
Navneet Kaushal
@navneetkaushal
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