Google's Controversial AdWords Automatic Matching Goes into Expansion Mood!

May 20, 2008 | 2,295 views | by Navneet Kaushal
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Google is planning to expand its AdWords Automatic Matching feature in its beta phase. So, get ready to shell out some extra money for keywords that you have not even listed. The program about which I had mentioned earlier, tends to become active once it sees that you have some extra money left in your AdWords account. It serves to automatically target new keywords that are not already triggered by the keywords lists of an advertiser and thus uses up all the allocated budget.

For example, if you are selling Adidas shoes on your website, Automatic Matching may show your ads for such keywords as 'slippers' that is not included in your keyword listings just to make use of any extra money that may be left in your budget.

Google has confirmed through its AdWords representative on Webmaster World that it will be expanding the limited beta though it will be “truly tiny” and applicable to some select advertisers only.

The following excerpts from the Webmaster World will tend to explain the confusion that webmasters are landing into and the solutions that AdWords representative is providing:

“Automatic Matching goes live 5/20 – hold on to your wallet”

“Would be nice to know if this is going to be an opt-in or opt-out feature cause the history on these types of things can often be a "hold on to your wallet" type of situation. The beta that popped up in an account was opt-out if I remember correctly.

It kinda makes one wonder about "quality" and "relevance" vs. pure Google profit when things like this are launched and you start to see the terms that are sending traffic.”

“So, as I've already mentioned automatic matching is not going live on 5/20 as was reported in the original subject line and first post of this thread. Instead, the existing (and very limited) beta is being extended to include a number of additional advertisers.

Bottom line: same beta, more testers, still very limited.

Here are the basic details.

On May 20th, a very small percentage AdWords advertisers will receive an email letting them know that they have the option to beta test automatic matching.

For the purposes of this limited beta, the feature is enabled by default. Please note, however, that automatic matching won't start running in these new beta accounts until June 3rd.

Advertisers being offered the beta option may opt out as early as May 20th (and, of course, at any time thereafter) – and, again, they will not receive any traffic before June 3rd.

Full instructions on how to opt out are provided in the email they will have received. Basically, though, advertisers who wish to opt out will want to uncheck a check box on the 'Edit Campaign Settings' page of each of their campaigns. They will want to do this before June 3rd if they want no automatic traffic at all – or at any point thereafter if they are not pleased with the actual results once they've seen them.

Here are answers to some frequently asked questions about automatic matching:”

“Is this beta only in the US or is it a worldwide beta?”

“US and Canada only, briggidere. Sorry, I should have remembered to mention that.

By the way, I will certainly pass feedback from this thread along to the right folks here at Google, as I always do.”

4.thumbnail Googles Controversial AdWords Automatic Matching Goes into Expansion Mood!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Controversial AdWords Automatic Matching Goes into Expansion Mood!
4.thumbnail Googles Controversial AdWords Automatic Matching Goes into Expansion Mood!