Sep 17, 2008 114 reads by Navneet Kaushal

Recently, we had reported that the real time quality score algorithm would be live within days. Many are now stating that they are actually witnessing it live in their campaigns. Here is a screen shot:

quality score algorithm

Isn't it amazing?

Last week, a lot of complaints were recorded, that certain advertisers are finding this long wait very tedious. They wanted to know how they would be impacted by this.

A lot of mixed reactions have been recorded. Let us have a look at some of them..

I'm 100% sure it's live in my account and it's ugly.

I bet this causes Google to lose money, not make more money. People are really getting fed up with all this quality score BS and lack of transparency. I bid on my own @#$@!#$@ brand/site name and my quality score is Poor. Whatever google!

I'm seeing the new QS now on my accounts. No more MinBids, or inactive keywords, just an "estimated bid to show on first page". So far there are no surprises, all my ads are running as expected and ad ranks are unchanged. Pretty much transparent so far. Will continue to monitor.

It seems to me to be a dilution of the QS as it allows more ads to be shown.. The previous non dynamic thing was a take it or leave it kind of a thing.. This allows more options for Google to use up ad inventory

Navneet Kaushal

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
Navneet Kaushal
Navneet Kaushal
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