Google's Take on Expired Domains

Apr 23, 2009 | 2,948 views | by Navneet Kaushal
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Barry Schwartz in one of his recent posts talked about expired domains and domain name transfers in Google. The topic has been discussed for a long time.

On the same topic Google's Matt Cutts had earlier said:

“If you buy typos, I'd 301 them to your main site. Even things that you win in UDRP arbitration can be 301'ed. For example, if someone bought and Google won it in UDRP, it would make sense to 301 it to your main domain.

What I *wouldn't* recommend is try to register unrelated expired domains in an attempt to get those pre-existing links to count toward your domain. I would also avoid registering-and-301'ing typos of competitors' domains or other completely unrelated domains.”

After a thorough analysis of all these comments and scenarios, it is still not clear about the exact Google's methodology to handle expired domains.

4.thumbnail Googles Take on Expired Domains

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Take on Expired Domains
4.thumbnail Googles Take on Expired Domains