Google's Lasnik Unhappy With NoFollow Existence

Mar 2, 2007 | 2,001 views | by Navneet Kaushal
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Andy Beal reports on Marketing Pilgrim that Google’s Lasnik wishes "NoFollow didn’t exist". In a discussion that Andy had with Lasnik, Lasnik disclosed that he wished that NoFollow did not exist.

“Lasnik explained how difficult it would be for Google to identify a web site selling the odd link, or a blogger adding a contextual link, in exchange for payment. What Google looks for are patterns that suggest money is being exchanged for links. A casino site buying a link from a blog about gardening, would raise a red flag, said Lasnik. As would an influx of links in a single day. However, links from one relevant site to another, would not likely cause a reaction from Google (although they would still prefer you to use a nofollow tag).

Punishments for buying and selling links vary, according to Lasnik. Google could focus on the seller or the buyer. Sellers that offer lots of links for sale, could find their outbound links filtered on a page level, or site-wide. Buyers, purchasing links from dozens of locations, could trigger Google to filter out the value of their inbound links – as Lasnik explains, why penalize hundreds of sites that sell just a single link, when it’s the recipient that is clearly benefiting?”

Andy reveals that Lasnik sounded very frustrated when he said “I wish nofollow didn’t exist”.

4.thumbnail Googles Lasnik Unhappy With NoFollow Existence

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Lasnik Unhappy With NoFollow Existence
4.thumbnail Googles Lasnik Unhappy With NoFollow Existence