Google's Latest Challenge – China's First Time Internet Users Surf From Phone

Oct 26, 2007 | 1,706 views | by Navneet Kaushal
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Google to focus on mobile Internet in China, informs Reuters. Google's latest challenge is dealing with how to cater to the billions of first time Internet users in China, who will surf via mobile devices, rather than migrating from PCs. Google is creating new products specifically for the local market, and it may make more acquisitions in the country to help that along, Lee Kai-fu, Google Inc's president for greater China, said on Thursday.

google china sergey larry Googles Latest Challenge   Chinas First Time Internet Users Surf From Phone

Lee also said, "China has a large mobile opportunity, with so many mobile users who will become mobile Internet users in the next few years as 3G and other technologies become pervasive. These mobile users have very different usage patterns from the American users. Most Chinese users who touch mobile Internet will have no PC at all. That requires thinking from ground zero on how to design products that fit their needs."

Back in January, Google invested in China's Xunlei Network Technology Co, which provides a person-to-person file sharing network and other downloading services, and is one of China's largest online firms providing downloading services.

So far, China's Baidu.com Inc continued to dominate the country's 812 million yuan ($109 million) Web search market with a 61.5 percent share in the third quarter of this year, according to research firm Analysys International. Google followed with a 22.5 percent share and Yahoo China came third with 10.6 percent.

IMAGE SOURCE: The Register

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Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Latest Challenge   Chinas First Time Internet Users Surf From Phone
4.thumbnail Googles Latest Challenge   Chinas First Time Internet Users Surf From Phone