Google hires famed Madison Avenue Ad-exec Andy Berndt, to become MD of their 'Creative Lab unit' reports WSJ & Advertising Age. This is a newly formed global unit that aims to working along side marketers, agencies and entertainment companies.
Berndt has been hired at a time when Google Inc plans to extend its reach to big brand advertisers.
"Mr. Berndt has been a co-president of the New York office since May, after being promoted from managing director, a post he'd held since 2006. Mr. Berndt, who was just named as an inductee to the AAF Hall of Achievement, has an interesting mix of both creative and account experience. Prior to joining Ogilvy as a copywriter in 1999, he was on the account side, first at Weiden & Kennedy, where he worked on Nike and on Microsoft during its 1995 "Start Me Up" campaign. He then headed to TBWA/Chiat/Day, where he was the account executive on Apple's "Think Different" campaign."
AdWeek reports that, "At Google, he will report to David Lawee, vp of marketing. Google said Berndt would begin at the company sometime in the next few months."