Dec 23, 2014 113 reads by Navneet Kaushal

Earlier in the summer, Google had presented an algorithm particularly designed for improving local research results. It was initially rolled out in the US but now research evidence indicates that it has been launched in other parts of the world as well.

Steve Morgan was the first to observe the major change and shared it on his Google+.

BrightLocal also reported a “significant volatility” in Maps result as seen in the UK, Canada and Australia. This local search firm has also compared the two sets of fresh and old local research results in the UK further showing there have been significant modifications.

Maps radius has also been tightened in view of local searches-this is one of the major differences. Other differences can be observed in the manner of ordering of the search results wherein some SEOs have indicated that clients have been positioned higher in rankings while others have fallen to lower positions.

Another signature change has been observed with Google’s local search algorithm in terms of the fall in local packs from the number of listings falling to 3 from 7. UK searchers are reporting this reduction yet it has not been seen in Canada so far. The roll-out has progressed at a faster pace in the UK than Canada.

Local rankings in the UK as well as Canada and Australia are more likely to be impacted by signals such as domain authority as well as inbound links and factors affecting local search results specifically.

A fall in the amount of local pack listings implies that local search landscape is more competitive than previously seen. Those who run local business or businesses as clients should be prepared to be game changers in the coming year.

Navneet Kaushal
Navneet Kaushal is the Editor-in-Chief of PageTraffic Buzz. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic Buzz as one of the well know digital marketing blog.
Navneet Kaushal
Navneet Kaushal
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