Google's Market Share Slipping In China

Apr 19, 2007 | 2,145 views | by Navneet Kaushal
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Google is the number search engine on the world. But then, the world does not include Japan and definitely not China. According to a post at Search Engine Journal, Google’s share in the Chinese search market has slipped from 33% last year to currently 25.3%. One of the factors involved could be that Chinese SEO is basically different.

According to web spam engineer Jianfei from  

One main difference between Chinese site SEO and English site SEO is the set of queries they are working on. For example, “viagra” is one of the most spammy queries for English, while ringtone is a more spammy query for Chinese. Another difference is that almost all mid- or large-sized Chinese domains have blogs, which is not the case for other languages.

Matt Cutts, in a comment to the same post, emphasized that “things like BBS/forums are more common in China and it’s less common to see stuff on separate domain names.”

How long before learns more about the local search market and catches up?  

4.thumbnail Googles Market Share Slipping In China

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Market Share Slipping In China
4.thumbnail Googles Market Share Slipping In China