Google is the number search engine on the world. But then, the world does not include Japan and definitely not China. According to a post at Search Engine Journal, Google’s share in the Chinese search market has slipped from 33% last year to currently 25.3%. One of the factors involved could be that Chinese SEO is basically different.
According to web spam engineer Jianfei from Chinamyhosting.com:
One main difference between Chinese site SEO and English site SEO is the set of queries they are working on. For example, “viagra” is one of the most spammy queries for English, while ringtone is a more spammy query for Chinese. Another difference is that almost all mid- or large-sized Chinese domains have blogs, which is not the case for other languages.
Matt Cutts, in a comment to the same post, emphasized that “things like BBS/forums are more common in China and it’s less common to see stuff on separate domain names.”
How long before learns more about the local search market and catches up?