Google's new radio ad product is just under beta testing and David Ciccarelli, CEO at Voices.com is crying foul at the new product. Ciccarelli claims the Google ad product is nearly identical to their product. Google's new product allows customers to bid on radio spots and target ads by geography, station type, demographics of listeners and also time of day.
Spot Runner offers similar services for television space. For almost a couple of years, Voices.com has been helping to match advertisers with voice talent as well as ad production. Ciccarelli says that for the last couple of months traffic to the site from Mountain View (where Google is headquartered) has gone through the roof, accounting for about 5% of total voices.com traffic. According to him Google has scoured the voices.com site to figure out what to copy in the Voices.com business model.
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Is he providing the log file data to back up the claim and will he let it be scoured by intependant parties?
Dave,
David does not seem to have anything to go on except a CNET quote that says “Google is also testing a program that will link up inexperienced radio marketers with professionals who can help them create a radio ad.” In the Internet world where not only the busineed models but strategies also are copied everyday, there isn’t anything David can actually do.
Google has also reportedly approached the world’s first international internet-based TV ad agency called Cheap-TV-Spots.com who produces quality TV and web video ads for free, under their BareNakedAds.com banner, in 24 hours. Unlike a spotrunner, Cheap TV Spots commits to passing additional network air time discounts back to their client. That’s hard to beat considering Cheap TV Spots produces and airs custom-made award-winning and very memorable ads for less than the canned template ad companies.
Seems like someone has done his homework.
Just my 2 cents.
What has come of this lately? Didn’t google also enter the newspaper advertisement market and then abandon that project?
no longer an issue – google pulled the plug on this project. they can't take over every industry, can they?