Google's new radio ad product is just under beta testing and David Ciccarelli, CEO at Voices.com is crying foul at the new product. Ciccarelli claims the Google ad product is nearly identical to their product. Google's new product allows customers to bid on radio spots and target ads by geography, station type, demographics of listeners and also time of day.
Spot Runner offers similar services for television space. For almost a couple of years, Voices.com has been helping to match advertisers with voice talent as well as ad production. Ciccarelli says that for the last couple of months traffic to the site from Mountain View (where Google is headquartered) has gone through the roof, accounting for about 5% of total voices.com traffic. According to him Google has scoured the voices.com site to figure out what to copy in the Voices.com business model.