Google's Reflections On Cross-linking, Web 2.0 technology And Server location

Aug 3, 2007 | 2,481 views | by Navneet Kaushal
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In a post called, Server location, cross-linking, and Web 2.0 technology thoughts, Greg Grothaus and Shashi Thakur reflect and provide their take on Searchonomics 2007.

Cross- Linking

“Before you begin cross-linking sites, consider the user's perspective and whether the crosslinks provide value. If the sites are related in business — e.g., an auto manual site linking to an auto parts retail site, then it could make sense — the links are organic and useful. Cross-linking between dozens or hundreds of sites, however, probably doesn't provide value, and I would not recommend it.”

Grothaus goes on to say, “The session also underscored the argument that we're just at the beginning of search and have a long way to go. I spoke on the subject of Web 2.0 technologies. It was clear that many people are intimidated by the challenges of building a Web 2.0 site with respect to search engines. We understand these concerns. You should expect see more feedback from us on this subject, both at conferences and through our blog.”

Clarifying how reciprocal linking can benefit and hurt your site, Merchant Service writes:

"How Reciprocal Linking can Hurt Your Site. Linking to a lot of sites that are not related to your site can hurt your placement and page rank. Remember – search engines are trying to determine if your site is relevant. If you have a site devoted to auto parts – crosslinking to a florist will not help your placement or page rank. An over abundance of unrelated links could cause your rank and placement to be penalized.

How Reciprocal Linking can Help Your Site. Crosslinking your site to websites related to the subject of your site or site pages can improve your placement and page rank. Your reciprocal linking strategy should be based on two simple factors. Relevant and well ranked sites. It’s all about relevant content. Relevant well written code. Relevant page text. Relevant reciprocal link exchange. "

Tips on DHTML/AJAX/Flash documents

It's important to make sure that content and navigation can be rendered/negotiated using only HTML. So long as the content and navigation are the same for search crawlers and end users, you're more than welcome to use advanced technologies such as Flash and/or Javascript to improve the user experience using a richer presentation. In "Best uses of Flash," we wrote in more detail about this, and are working on a post about AJAX technology.

Server Location

In our understanding of web content, Google considers both the IP address and the top-level domain (e.g. .com, .co.uk). Because we attempt to serve geographically relevant content, we factor domains that have a regional significance. For example, ".co.uk " domains are likely very relevant for user queries originating from the UK. In the absence of a significant top-level domain, we often use the web server's IP address as an added hint in our understanding of content.

Jaan Kanellis says:

  • "If you are targeting the UK then it is better to host the the website in the UK and have a co.uk TLD. Nuff said. So all those trying to rank a .com in the google.co.uk you can expect to be slightly behind the eight ball. Of course enough links from other .co.uk websites to your .com can overcome this, lol.
  • If you ever wondered why you get different results fro different geo-based locations, it is because Google is trying to do this. Now this one is debatable on it’s worth or why Google tries to do this. Some will say it is not up to Google to customize the SERP’s to the users location (IP) and they might be right. I don’t think this post is really trying to talk about this second point entirely, but it is still related."

However a webmaster on SEOBUZZ.com says Crosslinking has great real value for Google to help them discover your network:

I could not take it anymore just last week because a product I sell just does not get the links like those above me (link trading, buying links, three way linking, manipulating with “educational” documents and domains, universal search spamming) so I crosslinked to give myself a push. Wouldn’t you know, it caused my site to drop further down in the SERPS?

It is really getting frustrating, I have taken “white hat” SEO to an extreme and am suffering greatly with low traffic because of supplementals from few incoming links. A site that has now replaced my position (*cough GREEN Culture Inc*) spams me by email and even phone weekly for some of my sites saying “I like your site, what can I do to get a link on it”? Stupid me replies, “I do not do any link trading, sorry” and now I have been replaced by this eco friendly imposter.

More on Server location, cross-linking, and Web 2.0 technology thoughts at Google Webmastercentral.

4.thumbnail Googles Reflections On Cross linking, Web 2.0 technology And Server location

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail Googles Reflections On Cross linking, Web 2.0 technology And Server location
4.thumbnail Googles Reflections On Cross linking, Web 2.0 technology And Server location