In Google's New Search Engine Rankings, Branding Is The Key!

Feb 26, 2009 | 1,757 views | by Navneet Kaushal
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A post by Aaron Wall of SEOBook is talking about the excessive weight that Google is placing on branded search results.

The post says that all those pages that exhibited the following characteristics were removed or abolished from the search results:

  • repetitive inbound anchor text with little diversity
  • heavy repetition of the keyword phrase in the page title and on the page
  • words is a phrase exhibiting close proximity with few occurrences of the keywords spread apart
  • a lack of related/supporting vocabulary in the page copy

According to Aaron's post, it is clearly depicted that in Search Results Rankings “Branded search results” are of high relevance than other thing. Of course, “Content is the king,” but branded sites too are equally important!

“If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on…never wanting to reveal the weaknesses of their search algorithms.”

According to Google's Eric Schmidt

"Brands are the solution, not the problem," Mr. Schmidt said. "Brands are how you sort out the cesspool."

“Branding, on the other hand, may be an essential element that helps people navigate the world, he continued. Brand affinity is clearly hard wired," he said. "It is so fundamental to human existence that it's not going away. It must have a genetic component."

4.thumbnail In Googles New Search Engine Rankings, Branding Is The Key!

Navneet Kaushal

Navneet Kaushal is the founder and CEO of PageTraffic, an SEO Agency in India with offices in Chicago, Mumbai and London. A leading search strategist, Navneet helps clients maintain an edge in search engines and the online media. Navneet's expertise has established PageTraffic as one of the most awarded and successful search marketing agencies.
4.thumbnail In Googles New Search Engine Rankings, Branding Is The Key!
4.thumbnail In Googles New Search Engine Rankings, Branding Is The Key!